Behind Creatora:
A Journey Driven By Freedom.

Oct 2021 — Today

We never set out to sell online courses. Yet, through them, we discovered the key to live life fully, on our own terms.

We are Alessandro and Gabriel, two life enthusiasts — slow travelers, lifelong learners, and eager to express our potential.

It was 2019, and out of necessity, Gabriel began studying Flutter, a new framework for building mobile apps.

We were living in Italy, in the province of Turin, fully immersed in the monotony of the city where we'd grown up. A city in which it always felt difficult to fully realize ourselves.

They say luck doesn’t exist — only moments when talent meets opportunity. That’s exactly what happened to us.

Flutter felt like a superpower, it made developing mobile apps easy and enjoyable. Yet, no one in Italy was talking about it.

Curious to see if others shared our enthusiasm, we recorded a mini-course. Our goal was simple: to help developers become more productive while generating a small passive income to support our side projects.

When we looked for a platform to host our course, we hit a wall.

The available options didn’t meet our needs: high prices, basic marketing tools, outdated looks. Even the basic plans were too expensive for us at the time.

So, we built our own platform. After all Gabriel is a talented developer.

We knew nothing about selling online courses. At first, we earned only a few hundred euros a month, reinvesting everything to improve our platform. But then, in February 2020, just before the world was going to change, something unexpected happened.

We received an email. Someone was asking if our platform could be used by others. It came from a course creator with over 20,000 students.

That’s when we realized we weren't the only ones dissatisfied with existing platforms.

We started reworking our platform, making it usable by other course creators. As we improved Creatora, we focused on features to boost conversions, create a seamless study experience, while making everything incredibly fast and intuitive.

And something incredible happened. The more we improved the platform, the more our income grew. Those few hundred euros per month turned into thousands.

With that, another transformation took place.

We finally had enough money to leave our city and start exploring the world.

In October 2021, our first stop was Las Palmas, Canary Islands.

Suddenly, our life was different.
Warmth on our skin. Hikes around Roque Nublo. Working at a local cafè called The Couple, the ocean stretching in front of us. Surfing during sunset. Running on El Confital.

Simple moments, yet profoundly fulfilling.

Our days became longer and richer with experiences, memories, as we met incredble people. These people craved freedom and adventures like us, they opened our minds to new ways of thinking, living, and growing.

And since then we never stopped.

We've continued to travel and work — from Buenos Aires, sipping mate in Bosque de Palermo, to Da Nang, enjoying Bun Cha with a view of Lady Buddha.

All the while, our students kept asking for more courses.

Over five years, we've recorded 20+ courses, each teaching us invaluable lessons about how a course platform should be:

It needs to be frictionless, prioritizing a fast experience from start to finish.

That’s why we developed learning paths, students onboarding flows, and one-click sign-ups. We eliminated passwords and made all processes effortless.

We keep building Creatora not only to enhance our students experience, but also to empower course creators, by doing your work for you:

• — Lead magnets are integrated directly into landing pages, automatically converting visitors into students.
• — Advanced and automated SEO increases your visibility on Google without you doing any manual work.
• — Smart checkout with built-in cross-selling, allowing students to purchase more courses together.

With these tools running an online course business becomes easier.

Instead of wasting hours with outdated tools, you can focus on what truly matters — creating, embracing, and enjoying the freedom that you deserve.

At the heart of everything, our guiding principle remains the same: freedom.

That's also the reason why we say 'no thank you' to external investors. We want to stay independent — living on our own terms.

This belief shapes Creatora:

• — No vendor lock-in
• — Full access to your data
• — Complete control over your business

We don't envision Creatora as a platform for everyone, because that would force us to compromise, inevitably lowering down the quality of the experience we offer.

So we decided to limit access to just 10 people a month — not to exclude, but to ensure sustainable growth and keep Creatora exactly as we envision it: fast, intuitive, powerful, and genuinely helpful.

It also means we can offer direct, personalised support whenever you need it, you are never left figuring out things alone.

We built Creatora for people who feel there must be a better way to do things, who refuse to settle. If that's you: welcome.

Let it be the stepping stone toward your vision.
We're here, walking this path with you.